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If this does not appear clear, below are some examples: A transaction happens on an internet site. Its measurements can be (yet are not limited to): Transaction ID Coupon code Most recent web traffic source, etc. A user logs in to a web site, and we send out the occasion login to Google Analytics. That occasion's personalized dimensions might be: Login approach Customer ID, etc.


Despite the fact that there are several measurements in Google Analytics, they can not cover all the feasible scenarios. Thus personalized dimensions are needed. Points like Web page URL are universal and put on many cases, yet what if your organization offers on-line courses (like I do)? In Google Analytics, you will not discover any type of measurements associated especially to on-line training courses.




Get In Custom Dimensions. In this blog site message, I will certainly not dive deeper into custom measurements in Universal Analytics.

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The scope defines to which occasions the measurement will apply. In Universal Analytics, there were four ranges: User-scoped custom dimensions are related to all the hits of a customer (hit is an event, pageview, etc). As an example, if you send out Individual ID as a personalized measurement, it will be put on all the hits of that specific session and also to all the future hits sent out by that user (as long as the GA cookie stays the exact same).


For instance, you might send out the session ID personalized measurement, and also even if you send it with the last event of the session, all the previous events (of the exact same session) will certainly obtain the worth. This is carried out in the backend of Google Analytics. measurement uses just to that specific event/hit (with which the dimension was sent).


That dimension will certainly be used just to the "test started" event. Product-scoped custom dimension uses just to a specific product (that is tracked with Enhanced Ecommerce functionality). Also if you send out numerous products with the same transaction, each item might have various values in their product-scoped custom measurements, e. g.

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Why am I telling you this? Because some points have transformed in Google Analytics 4. In Google Analytics 4, the session range is no longer readily available (a minimum of in customized measurements). Google stated they would certainly include session-scope in the future to GA4. If you intend to use a dimension to all the occasions of a particular session, you have to send that dimension with every occasion (that can be done on the code level (gtag) or in GTM).


It can be in a cookie, data layer, or somewhere else. From now on, customized dimensions are either hit-scoped or user-scoped (previously known my link as User Characteristics). User-scoped customized dimensions in GA4 work similarly to the user-scoped measurements in Universal Analytics yet with some distinctions: In Universal Analytics, a user-scoped custom-made measurement (set in the middle of the customer session) was put on EVERY occasion of the exact Get the facts same session (even if some event occurred before the measurement was established).

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Even though you can send personalized product data to GA4, at the minute, there is no way to see it in reports effectively. (let me recognize). At some point in the past, Google claimed that session-scoped custom-made dimensions in GA4 would be available as well.


Yet when it involves personalized measurements, this range is still not available. As well as currently, allow's transfer to the 2nd component of this post, where I will show you exactly how to set up personalized dimensions and where to discover them in Google Analytics 4 records. Initially, allow me begin with a general introduction of the procedure, and after that we'll have a look at an example.


You can just send the event name, say, "joined_waiting_list" and then include the parameter "course_name".

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In that instance, you will certainly need to: Register a criterion as a personalized meaning Start sending out customized parameters with the occasions you want The order DOES NOT issue here. You must do that pretty a lot at the very same time. If you start sending out the specification to Google Analytics 4 and also only register it as a personalized dimension, say, one week later on, your records will be missing out on that a person Get More Information week of information (because the enrollment of a custom dimension is not retroactive).


Every time a visitor clicks a menu product, I will certainly send an occasion and also two added specifications (that I will certainly later register as custom measurements), menu_item_url, and also menu_item_name.: Menu web link click tracking trigger problems differ on a lot of websites (due to the fact that of different click classes, IDs, and so on). Try to do your ideal to use this example.




Go to Google Tag Manager > Sets Off > New > Simply Hyperlinks. By developing this trigger, we will certainly enable the link-tracking functionality in Google Tag Manager.

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Go to your website and also click any of the menu links. In fact, click at the very least 2 of them. Go back to the preview setting, and you must start seeing Link Click occasions in the preview setting. Click the first Web link, Click event as well as most likely to the Variables tab of the sneak peek mode.